A. To protect the health, safety, property, and welfare of the public;

B. To provide for the safe installation and maintenance of signs;

C. To initiate and maintain an organized, clean, orderly, attractive, and inviting appearance that respects and reflects the rural character of the city;

D. To permit and encourage flexibility for creative, context sensitive design that respects the site conditions and is appropriate to the applicable zoning district;

E. To maintain simplicity in permitting and review of signs, while encouraging economic development;

F. To improve the effectiveness of signs in identifying businesses; and

G. To enhance the aesthetic character of the “rural, small town atmosphere” in the Old Town and highway districts and improve the appearance of commercially zoned corridors. [Ord. 817 § 8-3J.710, 2006.]